Communication Majors

#1
Communication is today’s most important skill.
(Forbes)

27.5%
Media and communications professionals earn 27.5% more income than the average occupation.
(U.S. Bureau of Labor Statistics)

6%
Media and communication jobs are projected to grow 6% by 2031, with 115, 800 job openings annually.
(U.S. Bureau of Labor Statistics)

Bachelor of Arts in Communication

Build Your Skills. Define Your Focus. Elevate Your Future.

To be competitive in today’s market, you need to be the most versatile player on the team. Our core courses build a strong foundation in communication, making you adaptable across industries. Then, you choose a concentration—an area of specialty that gives you a competitive edge in the career path you want to pursue.

Available On Campus and 100% Online
Also available as a minor

Find Your Focus: Areas of Concentration

Media Communication

Are you passionate about storytelling and bringing ideas to life through media?

If you enjoy:

Visual storytelling through video and audio production
Capturing live events and directing broadcasts
Crafting engaging content for different media platforms

Then the Media Communication concentration is the right fit for you!

Learn skills in:

Operating high-end camera and audio equipment
Producing, editing, and distributing video and audio content
Creating engaging podcasts from concept to final production
Directing live sports and news programs
Developing compelling storytelling across media platforms

Digital Communication

Do you thrive in the digital space and want to shape the way people engage with content?

If you enjoy:

Designing creative and interactive media
Managing social platforms and online communities
Developing digital campaigns with impact

Then the Digital Communication concentration is the right fit for you!

Learn skills in:

Crafting professional digital media content
Designing engaging and user-friendly web visuals
Navigating and managing social media platforms for business
Producing high-quality podcasts for digital audiences
Building and executing digital marketing strategies

Interpersonal Communication

Are you interested in understanding human interaction and fostering better communication?

If you enjoy:

Navigating personal and professional relationships effectively
Exploring how communication shapes identity and culture
Helping individuals and teams improve collaboration

Then the Interpersonal Communication concentration is the right fit for you!

Learn skills in:

Communicating effectively in personal and professional settings
Understanding and improving human interaction and behavior
Analyzing cultural, gender, and identity influences on communication
Developing strategies for conflict resolution and negotiation
Applying research-based methods to improve family communication

Organizational and Strategic Communication

Are you passionate about helping organizations run more smoothly and communicate effectively?

If you enjoy:

Developing strategies for impactful messaging
Helping organizations respond to crises
Planning and executing communication initiatives
Leading teams and managing public perception

Then the Organizational and Strategic Communication concentration is the right fit for you!

Learn skills in:

Managing crisis communication and organizational reputation
Planning and managing large-scale events with strategic messaging
Crafting persuasive speeches and engaging presentations
Developing high-impact public relations campaigns
Leading internal and external communication strategies for organizations

Certificates: Specialize Even Further

Enhance your skills and stand out with a communication certificate! Each certificate requires just 9 credits of specialized coursework in a focused area:

Audio Production Certificate (Coming Fall 2025!)

Media Production Communication Certificate

Organizational Communication Certificate

Public Relations Communication Certificate

Social Media Communication Certificate

Hands-on Learning

Internships for Course Credit. We encourage our students to build their resumes with internships at media companies and corporate communication offices.

UToledo Student Media. Hone your skills at our campus radio station, TV studio and newspaper.

Student Organizations. Network and learn to be a leader.

State-of-the-art Equipment and Studios. Use the tools you'll use on the job after you graduate.

Meet Isaac Petkac

Class of 2021, media communication

"There’s not a group of professors better at what they do than our media communication professors. They’ve opened doors and recommended me for jobs. When I visited UToledo, I met a professor who showed me all the opportunities I would have as a freshman. I called nine football games, including the MAC championship for UToledo’s radio station, WXUT. I was able to get my experience from day one and I haven’t stopped."