EMBA Curriculum
The EMBA Program's curriculum consists of sixteen courses built around three major themes:
All courses were specifically developed for this program and classes are taught by experienced senior faculty.
EMBA 5500 - Analytical Foundations for Executives
[3 hours] This course provides managers with the analytical foundations in economics, computer skills and statistical methods. Internet exercises prior to class meetings provide the basis for continuous discussions of current economic events.
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EMBA 6100 - Global Competitive Challenge
[3 hours] An overview of the competitive challenge faced by firms in today's global setting. Executives select nations or regions and industries to analyze in terms of the competitive challenge. Factors which helped the nations/regions to achieve competitive advantage will be studied to gain a better understanding of the competitive challenge.
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EMBA 6120 - Cultural, Legal, and Operational Issues in Doing Business Abroad
[3 hours] This course develops the executive's appreciation, knowledge, and understanding of the different cultures and legal systems as they impact operational management. This course is taught in modules, with each module covering a major country or region that is important in global business. The regions include Latin America (Mexico, Brazil, Venezuela, and Chile or Argentina), Asia (China, Japan, Korea, and the Asian Region), and Europe (UK, France, Germany, and Russia). This is a case plus project course.
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EMBA 6140 - Accounting & Financial Foundations for Executives
[3 hours] Introduces the balance sheet, income statement, statement of retained earnings, and statement of cash flows. Surveys ratio analysis, cost-volume-profit analysis, product costing, and basic budgeting. Covers fundamentals of time value of money, an overview of money and capital markets, characteristics and valuation of securities, and the basics of foreign exchange markets.
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EMBA 6200 - Entrepreneurship & Personal Strategic Planning
[3 hours] New business opportunities created by evolving technologies and the roles of entrepreneurs and intrapreneurs in meeting the needs of free markets in capitalistic societies are topics for the first half of this course. The skills and attitudes associated with entrepreneurial and intrapreneurial success are identified and executives are encouraged to develop their own frame of reference for addressing ethical issues. Executives are assisted in assessing their personal values, clarifying their personal goals and developing a career strategy appropriate for today's global business environment.
The second half of the course exposes executives to the actual process of getting a new business venture started and developed successfully. In addition to learning how to construct a business plan, executives are introduced to concepts and tools that entrepreneurs need prior to and while starting a new venture.
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EMBA 6210 - Problem Solving & Interpersonal Skills
[3 hours] Introduces executives to the tools used in solving complex and controversial problems in culturally diverse and competitive organizations. The course emphasizes creative thinking, its application to problem-solving at individual and team levels, and communication skills in providing feedback, resolving conflicts, negotiating and persuading.
Team activities are integrated into the entire creative problem-solving process, beginning with a customer survey and ending with individual and team presentations.
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EMBA 6220 - Accounting Systems for Operational Control & Strategic Management
[3 hours] Emphasizes the preparation and use of financial statements Accounting for international transactions will be explored. Managerial accounting and control systems will also be examined. Focuses on the tax consequences of selected transactions of both U.S. and international operations.
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EMBA 6230 - Market-Driven Analysis
[3 hours] This course focuses on what it means to be market-oriented and provides individuals with a basic understanding of the market-based management practices needed to create superior customer value.
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EMBA 6240 - Entrepreneurial Financial Management
[3 hours] Focuses on managing financial activities of firms operating in a global environment, addressing potential global aspects of all decisions. The topics include financial planning and forecasting, capital budgeting and leasing, capital structure, working capital management, sources of funds, business valuation, and risk management.
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EMBA 6250 - Leadership & Performance Management
[3 hours] Executives learn to be visionary leaders by understanding how change, culture and strategy link to the vision. The course also focuses on employee motivation, development and empowerment, culminating in insights on how to manage performance in order to achieve the company's mission.
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EMBA 6290 - Strategic Management Capstone
[3 hours] This course develops a general management perspective to address issues of integration between functional areas and adaptation to a changing environment. Tools for strategic analysis are described and applied. Executives learn how to do industry analysis and competitive analysis. These strategic skills are applied to their continuing business planning project to create a complete deliverable.
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EMBA 6300 - E-Business Competitive Challenge
[3 hours] This course focuses on the strategic and technical challenges facing executives who want to use the internet/intranet to take advantage of today's exciting new web-enabled business opportunities. The internet's impact on a number of industries is reviewed. Best practices are reviewed for direct selling by manufacturers, brick and mortar strategies for e-tailers, e-supply chain management, e-customer relationship management, and moving traditional MIS applications to the intranet to improve accessibility and usability.
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EMBA 6310 - Managing Global Supply Chains
[3 hours] Supply chains consist of a series of partnerships from the extraction of raw materials to the disposal of obsolete goods. This course examines how e-business models, advances in information technology, and globalization eliminate traditional supply chain design constraints, but add new constraints of their own that require optimization of the total supply chain rather than just individual links. It examines how information flows can facilitate time-based competition, better inventory management, lean production, higher quality, and greater customer satisfaction. Concept: The SCOR conceptual model is used as a framework for students to learn to evaluate the ability of global supply chains to deliver value to their customers in an efficient and timely manner.
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EMBA 6320 - Product Development
[3 hours] This course is designed to provide an understanding of how new products/services and e-business initiatives are managed in organizations and the tools and skills used by managers (and/or cross-functional teams) to respond to real-world, new product and e-business solution management challenges. The course will take a strategic and managerial focus to defining how to best plan, lead, and execute the process of managing new products/services and e-business initiatives in the information age. The course covers a diverse mix of products and services, B2C and B2B business opportunities and solutions, and companies in brick and mortar industries.
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EMBA 6330 - Customer Relations Management
[3 hours] Strategies for integrating the customer centered areas of business (i.e., Sales, Marketing, and Customer Services) in order to identify, attract, and retain the best customers are discussed. This course investigates customer relationships by examining the integration of people, processes, and technology with the revolutionary impact of the internet. The focus on business strategy, process, culture, and technology will produce a complete understanding of the entire demand chain.
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EMBA 6470 - Global/E-Business Field Trip
This field trip visits pace-setting firms with the best practices in global business or E-Business to validate what has been learned and to gain new insights. The destination of the trip changes each year, it may be international or domestic, and takes 7-9 days.
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